Social media is important and it's incredibly powerful. Increasingly, we see efforts to control it, to guide it and shape it to political and economic ends.
There is also a desire to monetize it which has been there since the start in many cases. Most of the things that make social media "toxic" can be tied back to these forces. (Most but not all!)
This notion that social media is unimportant and really not even something serious people care about has made it easier to co-opt.
I think social media can be: useful, amusing, enriching, educational, funny, and comforting.
I think it can make people feel *less* alone and *more* hopeful.
But that can't happen if anyone makes more money if they keep you scrolling and the reason why you are scrolling doesn't matter to them.