@nixCraft My theory is that, when it comes to buy a product of an established type, if available, choose the second best brand. The market-leading best brand will mix some crappy aspects as long as they think they won't cost them the market-leading position. The second-best brand, on the other hand, doesn't usually affort that and will usually keep away from the crap factor as much as possible (unless the 'crap' is a market's de-facto standard).