@garritfra I once saw a YouTuber saying he wouldn't stop calling ti 'googling' even though he uses DDG. He claimed that if 'Google' became enough of a part of english language, their trademark (or whatever) over this very name could be trialled. Just like anyone can license something with 'Windows' in the brand name.
I do find this a bit far-fetched, but considering it is already present in Merriam Webster[1], why not... (couldn't find source tough)
@tobtobxx @garritfra About windows I remember the "Mac Vs PC" commercial TV. Assuming that PC was fucking Windows. Even people here used to say "That computer is slow because is a PC in my house I use mac" and I said "No, it is slow because has a fucking Windows, no because it's a PC". I could understand that from people who only used the computer for work but from a person who called himself "Computer scientist" was a bit disappointing for me.