You mean SMS?
The hack on mobile phone metadata layer which gave phone carrier the power to price it super expensive?
Or email that failed with spam and interactive use case? How long have you been waiting for video calls?
I dont think you can stop innovation. But i'I agree that enforcing the support of a minimal interoperable feature set could help. For exemple, companies et public admins enforced to publish their press release in RSS or to be defined minimal standard.