Finding product-market fit (PMF) is the state when your product perfectly meets the market's needs. I would call it the "goldmine" in the market. From my own experience, I can say that it is one of the most challenging and fascinating stages of any startup's development.

Both a clear marketing approach and an element of luck are important here. Over time, intuition comes into play, which is not always flawless, but sometimes helps to guess what people really need. However, in most cases, real data plays a key role. It is the data that allows you to make the most accurate marketing forecasts. The more frequently and accurately data collection and analysis are carried out, the higher the likelihood of "hitting the bullseye."

This is why the agile methodology, based on frequent iterations, is so popular today. It allows you to quickly create a product, test it in the market, and, having received feedback, proceed to the development of an improved version.

If you maintain discipline and consistency in this process, the likelihood of success increases significantly.

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