Gregory's Server
Mozilla has been experiencing a trust problem for years, and should have done some real soul-searching and focusing on regaining that trust – which would allow it to dive into projects like the ad network thing with community support.
Instead, they keep doing things that either seem irrelevant, or outright alienate their core audience. Logo redesign. AI. Now the ads thing.
Or, well, what used to be their core audience:
https://neilzone.co.uk/2024/09/am-i-still-in-mozillas-target-audience/
At some point they will hit a Trust Thermocline, if they haven't already:
https://every.to/p/breaching-the-trust-thermocline-is-the-biggest-hidden-risk-in-business
This is a great moment for someone to come in and offer what Mozilla's the soon-to-be-former core audience is looking for.
And that core audience will then promote it among their friends and family, on their campuses, and in their workplaces.
Exactly the same way Firefox was being promoted, very successfully, when the Web was young.
At some point they will hit a Trust Thermocline, if they haven't already:
https://every.to/p/breaching-the-trust-thermocline-is-the-biggest-hidden-risk-in-business
This is a great moment for someone to come in and offer what Mozilla's the soon-to-be-former core audience is looking for.
And that core audience will then promote it among their friends and family, on their campuses, and in their workplaces.