There are a lot of negative externalities with Facebook using GenAI to create content. Nevertheless... Back in the 80s, MIT's Media Lab under Nicholas Negroponte came up with two new directions Media was going:
- "Broadcatch" was about users taking all the stuff being created, and curating their own feeds.
- "Narrowcasting" was about manufacturing user-specific feeds at source.
This does feel like Facebook is continuing an existing transition from Broadcatch to Narrowcasting.