(The designer is breaking out Greek architecture diagrams, we’re getting serious.)
Consider the Parthenon in Athens. Its columns aren’t perfectly straight — they have a slight curve. This subtle adjustment, known as entasis (from Greek, ‘to stretch tight’), creates the illusion of perfectly straight lines when viewed from a distance.
Even 2,500 years ago, our ancestors had to sigh and metaphorically detach an instance since mathematical precision doesn’t always translate to visual harmony.
Fast forward to today and we see these principles everywhere: iconography, logos, typesetting.
The Google “G” logo, for instance, isn’t geometrically perfect. Its designers adjusted it away from a perfect circle to appear balanced. If you contort the logo to undo these adjustments, it just looks weird.
As does the play button when mathematically centered, or a leading-aligned paragraph when you align the glyphs by their actual shape.