@jmaris In part it's a logical consequence of the decision-making structure of the #EU. Many societal problems need to be addressed with tools which are traditionally placed at the state level, and which the EU is precluded from using. So it becomes easier to outsource some hypothetical solution to the private sector and call it subsidiarity.

See e.g. the madness of looking for #copyright fixes for issues which scream for EU-level income/wealth taxes, just because taxes need unanimity.

@mario