@j12t small websites by individual people and businesses. Run on a variety of hosting services and not the small number of behemoths. People doing this out of curiosity and love for the medium.

That proverbial "website for my dog", whatever the fuck we did before blogs. Blogs. Quirky stuff with no real purpose. The SpaceJam website. Stuff with spinning @ GIFs and the construction worker GIF. Because everything was under construction and also best viewed with Internet Explorer 4.0. Much less monetization. Much less tracking and analytics. Webrings. Actual honest suggestions without affiliate links. People writing about what they found interesting, not what clicks well. The SpaceJam website _again_ because what else would you look at? Directories instead of search engines because of curation. No auto generated low quality keyword hogging websites clogging up your search results. No FUCKING PINTEREST clogging up your image search. People writing stuff instead of creating a video. No fucking Likes, Subscribes and especially no fucking bell.

Just people being amazing at things they care about.