Gregory's Server
@davepeck Indeed after you made up that term and plastered it all over your website, you call up Gartner and make them declare it a category. Which they like to do, because it lets them sell more reports as they now have to cover that category, too.
And then you go back to the enterprise and ask them how it is possible they let themselves fall so far behind that they don't have a <term> project.
@j12t I have always had an uneasy relation with the VC maxim that it's better to define a new category and own it than it is to compete in an existing category. True new categories do arrive (witness, say, ChatGPT) but only rarely. Better to acknowledge this and proceed sanely!