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Johannes Ernst

You recognize a software company that only sells to enterprises when they make up a term, don't explain the term, and then say all over their website how they have the absolutely best software for that term.

4 September at 17:58 | Open on j12t.social
5 comments
Dave Peck

@j12t hah! or if they highlight their leadership in a Gartner quadrant

4 September at 18:11 | Open on mastodon.davepeck.org
Johannes Ernst

@davepeck Indeed after you made up that term and plastered it all over your website, you call up Gartner and make them declare it a category. Which they like to do, because it lets them sell more reports as they now have to cover that category, too.

And then you go back to the enterprise and ask them how it is possible they let themselves fall so far behind that they don't have a <term> project.

4 September at 18:30 | Open on j12t.social
Dave Peck

@j12t I have always had an uneasy relation with the VC maxim that it's better to define a new category and own it than it is to compete in an existing category. True new categories do arrive (witness, say, ChatGPT) but only rarely. Better to acknowledge this and proceed sanely!

4 September at 19:28 | Open on mastodon.davepeck.org
Johannes Ernst

@davepeck perhaps because you think like an information architect rather than a sales person? :-)

4 September at 19:47 | Open on j12t.social
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