@simon I think people just can't fathom how much data Meta have amassed, and how the ads could possibly be so targeted.
From what I've heard, they do have some super spooky abilities, like take any device MAC address (e.g. from shopping mall Wi-Fi) and be able to both identify the owner as well as their interest cohort
@benschwarz right - people would be shocked at the amount of information that genuinely gets aggregated about them, so it’s not surprising that they believe the bits that aren’t true considering how much more complex (and opaque) the stuff that’s true is