I suspect that getting off the treadmill also means committing to revisiting all of the development practices we've so painstakingly developed over the last 5-10 years. That's going to suck.
If I was putting my manager hat on, I would say that we need to see this as a choice invest in a better future state. Because what I'm realizing is that in the short term, this transition is probably going to feel slower and more costly than the status quo.
This is not a small thing. It's actually huge. Because even as we convince people that the current path is the wrong one, we have to contend with what it costs to change course. It means real, hard business conversations about when and how to pay that cost.