@esther Serious question: does anyone actually *see* ads? Even when you can't use adblock, does anyone actually *see* them? I know I'm aware of their presence, and of course a little irritated by them, but as I scroll to the next actual paragraph of text, I never once actually *look* at the ads or have any clue what they were for. At most I might be aware of the predominant colorscheme. We're acclimated and filter them out because we are conscious intelligent organisms and ads are just noise.