Mailchimp shows how a rule requiring platforms to furnish data-dumps can be easily subverted, and its conduct goes a long way to explaining why a decade of EU policy requiring these dumps has failed to make a dent in the market power of the Big Tech platforms.
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The EU has a new solution to this problem. With its 2024 Digital Markets Act, the EU is requiring platforms to furnish APIs - programmatic ways for rivals to connect to their services. With the DMA, we might finally get something parallel to the mobile "number portability" for other kinds of platforms.
If you've ever changed cellular platforms, you know how smooth this can be. When you get sick of your carrier, you set up an account with a new one and get a one-time code.
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