The cloud is many things, but most of all, it's a trap. When software is delivered as a service, when your data and the programs you use to read and write it live on computers that you don't control, your switching costs skyrocket. Think of Adobe, which no longer lets you buy programs at all, but instead insists that you run its software via the cloud. Adobe used the fact that you no longer own the tools you rely upon to cancel its Pantone color-matching license.
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One day, every Adobe customer in the world woke up to discover the colors in their career-spanning file collections had all turned black, and would remain black until they paid an upcharge:
https://pluralistic.net/2022/10/28/fade-to-black/#trust-the-process
The cloud allows the companies whose products you rely on to unilaterally alter their functioning and cost. Like mobile apps - which can't be reverse-engineered and modified without risking legal liability - cloud apps are built for enshittification.
38/
One day, every Adobe customer in the world woke up to discover the colors in their career-spanning file collections had all turned black, and would remain black until they paid an upcharge:
https://pluralistic.net/2022/10/28/fade-to-black/#trust-the-process
The cloud allows the companies whose products you rely on to unilaterally alter their functioning and cost. Like mobile apps - which can't be reverse-engineered and modified without risking legal liability - cloud apps are built for enshittification.