AGI is the holy grail for the tech industry.
You wouldn't fault a knight for questing! But the peasant or the merchant is hardly likely to drink from such a goblet, it is reserved for the hand of kings. Alas, that we couldn't find "holy thimbles" that could be distributed throughout the populace for the same effect at a decentralized scale, thus empowering the masses to transcend their mortality.
Or better yet, task those knights with helping cats out of trees or carrying furniture or painting the old barn or carving statues for public places or performing great works of art in public squares or engaging in honorable jousts (everyone's invited) or traveling abroad and learning the ways of the world to share with their homeland.
I dunno something less flashy but more "health care, housing, and climate change solutions"-y