@nicovanmourik The thing I realized working for startups is that the thing that's most likely to kill you is being late to market. One startup literally put one of its customers out of business by losing all their data. Now they're a public company storing data for some big names.
@nicovanmourik Point being, killing or severely harming one or more of your customers is just one of many risks in the risk register.
@MarkAB @littlealex