@vwbusguy I mean, I agree, that PPA is a good standard for the industry, but I don't think browsers should be build for the industry, but rather its users.
But I guess as so often, if you are a company, and you have to keep the lights on, non-paying users aren't very helpful and so you cater to the people, that fund you .-.
@sheogorath Arguably, it's both. This is a way to influence the adtech industry to show them that they don't need to be so off the walls evil all the time to measure clicks and the ad industry being less evil is good for users. Yes, it's idealistic, but it's also a w3c draft standard that was developed in the open.