@vwbusguy One of main problems with the Standard for me is how much its based on trust. Which for Mozilla itself, we might still argue, is fine, but at least according to their explainer, the goal is to bring more organisations into the game:

> A full solution will require that advertisers — or their delegated measurement provider — receive reports from browsers, select a service, submit a batch of reports, and pay for the aggregation results, choosing from a list of approved operators.