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Top-level
@bagder "this advert was served 30 thousand times and sales increased 7%" is more than good enough, and more than enough for most businesses. Certainly the ones I've worked with. You get that from your metrics The rest is weird bollocks for the sake of weird bollocks for the sake of a problem that doesn't exist for the sake of the people who've grown fat off this bollocks. 2 comments
"Come use our platform because we can match you to an exact* audience on non-specialisised and social media websites" Is their pitch, but like... that's not actually a problem that exists. On generalised websites, like your social media, the operators have that data and can match their ads accordingly. On specialised websites, like industry news, you only really want to show relevant ads anyway that fit your brand. |
Gregory's Server
@jspc @bagder weird bollocks and frequently an outright scam, because ad platforms have every incentive to cheat - they have all the information.