@jspc @bagder weird bollocks and frequently an outright scam, because ad platforms have every incentive to cheat - they have all the information.
@groxx @bagder well quite.
"Come use our platform because we can match you to an exact* audience on non-specialisised and social media websites"
Is their pitch, but like... that's not actually a problem that exists.
On generalised websites, like your social media, the operators have that data and can match their ads accordingly.
On specialised websites, like industry news, you only really want to show relevant ads anyway that fit your brand.
Gregory's Server
@groxx @bagder well quite.
"Come use our platform because we can match you to an exact* audience on non-specialisised and social media websites"
Is their pitch, but like... that's not actually a problem that exists.
On generalised websites, like your social media, the operators have that data and can match their ads accordingly.
On specialised websites, like industry news, you only really want to show relevant ads anyway that fit your brand.