@Eramdam @mcc so, they're doing it so Meta doesn't lose another $10bn from ad blockers?

> Meta famously reported USD10 billion of losses as a result of Apple’s Ad Tracking Transparency feature, which resulted in them being unable to perform attribution for a sizable portion of iPhone users.
>
> Our assessment is that these benefits justify the costs.

(Benefit is that Meta doesn't lose more money, cost is that they can track you better, even though Firefox has the Facebook Container, to block Facebook tracking you on non-Facebook sites 🤔 )