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Julian Andres Klode 🏳️‍🌈

@disky00 @Schouten_B @prettyhuman @cuchaz tracking whether an ad was clicked or not is very necessary, that's the point where you bill the company for the click.

So now you can do that by having an anonymised report of how many clicks there were or by the ad using one or more redirectors in between which will get access to your IP and can fingerprint your browser.

Here's an explanation of how the feature works

support.mozilla.org/en-US/kb/p

4 comments
Julian Andres Klode 🏳️‍🌈

@disky00 @Schouten_B @prettyhuman @cuchaz So now you can enable solutions where you can happily click the ad and you get to the product without the website, the ad service, or the page selling the product knowing that you did so.

The only thing that knows is your browser, and the aggregation servers. However the aggregation server protocol is designed in the way that if at least one of them is honest they can't track you either as you can't read in the RFC

datatracker.ietf.org/doc/html/

@disky00 @Schouten_B @prettyhuman @cuchaz So now you can enable solutions where you can happily click the ad and you get to the product without the website, the ad service, or the page selling the product knowing that you did so.

The only thing that knows is your browser, and the aggregation servers. However the aggregation server protocol is designed in the way that if at least one of them is honest they can't track you either as you can't read in the RFC

Bas Schouten replied to Julian Andres Klode 🏳️‍🌈

@juliank @disky00 @prettyhuman @cuchaz Thanks for helping clarify here. There appears to be a lot of confusion on this thread from people believing this is about ad targeting/tracking preferences, when it isn't.

Of course this wouldn't be Mastodon if people would let informing themselves get in the way of having strong opinions on a topic :p.

r4start]

@juliank @disky00 @Schouten_B @prettyhuman @cuchaz You don't need to track this on client's side if you don't want to implement FLoC in a browser.

Moreover adtech can't trust stats from a client because it can be faked. Adtech is already has enormous amount of data to track people across sites. Even browsers with ITP(Safari).

I really don't understand what Mozilla tries to achieve here. Firefox doesn't have big market share, so I don't believe that it'll really help publishers to have more income from ads.

Now I'm considering to switch to LibreWolf.

@juliank @disky00 @Schouten_B @prettyhuman @cuchaz You don't need to track this on client's side if you don't want to implement FLoC in a browser.

Moreover adtech can't trust stats from a client because it can be faked. Adtech is already has enormous amount of data to track people across sites. Even browsers with ITP(Safari).

Julian Andres Klode 🏳️‍🌈 replied to r4start]

@r4start @disky00 @Schouten_B @prettyhuman @cuchaz well if you read the RFC you might know that Mozilla's market share doesn't matter much, after all, it's a draft internet standard developed by

- Internet Security research group
- Google
- Apple
- Brave
- Mozilla

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