People are realizing that most of the stuff that was provided to them by the Big Tech (for the benefit of Big Tech, everything else be damned), they can easily do themselves. That it's not actually all that special and complicated. Moreover, they can decide which part of that they do and don't want, add their own stuff to that and experiment with the form and the content, all by themselves.

With enough political will and technical prowess on our side, slowly but surely, the Fediverse, from an "alternative" social ecosystem, will become "familiar", then "well-known", then "standard", then, with any luck, "the default".

The writing is on the wall. Has been for decades, in fact.