Never forget that things like "queer owned", 'black owned", "woman owned" businesses are still business and you still need to evaluate them as businesses. I've seen so many of these get away with poor business practices, extremely bad mismanagement, in some cases pure cluelessness at business and in other cases being outright scams and grifts. If someone is trying to sell you something, don't let having a common identity with them make you stop thinking of them as a business.
(This brought to you right now from people using Cohost being queer owned to try to guilt you from talking about their poor business choices but there's also a million other times I've thought about this. A queer grifter is still a grifter. Treat anyone trying to sell you anything as suspect until proven otherwise)