@sayrer @simon i've also heard "chum" for specifically the spammy "articles" promoted at the bottom of some news sites.
@alys @simon yes, I've heard that one too, as in https://en.wikipedia.org/wiki/Chumming
@alys @sayrer @simon chum feels more like it to me. To lure in the opportunistic crawlers.
@delProfundo @alys @simon as content, yes. but the thing was they would have some program write half of it, even the main one, not just the Taboola things at the bottom
@alys @simon yes, I've heard that one too, as in https://en.wikipedia.org/wiki/Chumming