@DJDarren how do the trade-in prices compare to what a random consumer would pay? it seems like they would have to offer a high trade-in to be able to put a major dent in the secondary market. which then means they are making a lot less on each sale if you factor that cost in.
@dantescanline It doesn’t need to be that high at all.
As I’ve said to a few others today, they offer just enough to make it worth not having to deal with Facebook Marketplace. So say they offer £150 trade in on a phone that’s worth possibly £200, you’re likely to take it.
Factor in their mark up, and having you tied in to their ecosystem, and it makes a lot more sense.