@DJDarren @ItsThatDeafGuy A lot of the subsidizing is done by the makers of the TV's OS (e.g. Roku) selling a steady stream of ads to direct at you on your home screen, and the "shovelware" smart-TV apps for all sorts of channels and services which come preinstalled/pushed by the TV's app store and stuck in front of you because their makers paid Roku/LG/etc. for the privilege of punching you in the eyes until money comes out.