Obviously running command-line tools to produce a map is not ideal for non-GIS people. So I also made a web UI to prepare route maps.
You just upload a GPX trace, adjust the printing bounds, add a scale bar if needed, and download a PDF. Another online tool would merge several PDFs into a booklet.
It's actually a set of tools underneath, some fix mapnik's SVG issues, some preprocess the values. I know of at least one business spawned from this (not mine obviously).
@zverik would you have preferred it would be your own company to make a product out of it? Or do you want to have a different company based on OSM?