@collinsworth yes, that's extremely important. But then, the hard question is : how do you identify "what works" when you don't have the vanity proxy of "it is now a billions dollar company"? It's much harder, atomized.
Plus, often these kind of companies really don't have a public relation channel (perhaps b/c of there focus on other things).

That being said : I co-run rudder.io since ~15 years. It's a small company, but we're profitable since year 1, the product is appreciated, ND we're still able to massively evolve it for the better. Ford it qualifies for "tech that works without a army of staff eng"?