@simon And if you think that's a popularity or visibility problem, ask Tobias how much he earns from StreetComplete. Which is a product seven times more popular than ED and is the second most popular editor, between iD and JOSM.
I'm willing as much to advocate for him to get on a payroll for his work as for myself. He absolutely deserves it.
@zverik maps.me/OM is just as popular. But that is not the point, the question is if spending the money on something provides a reasonable return/value for the money spent. And if you look it that way, spending money on anything except iD maintenance is literally pointless.
And given that there is a fixed pot of money, spending it on anything outside of what gives the best bang for the buck, actively damages the project.