@Ric I think it would be very good for brands to be present here for communication and updates. Shouting at brands on social media has been the most efficient way of resolving problems for a long time now, whether you like it or not.

I think it would be very bad if brands try to run some garbage astroturf campaigns, incite hashtag/boost spam, or otherwise insert themselves without invitation.

I think when people talk about hating brands they mostly imagine the second scenario. I think it's entirely possible to have one without the other.

And the biggest risk to that not happening is large instances. Because they can, will and have previously decided on everyone's behalf what is and isn't acceptable. So if you're voting "hell no" while being on .social, perhaps consider fixing that.