@BathysphereHat @stavvers what I believe is being mocked here is the need to frame every new idea as some kind of earth-shattering development. It comes from the tech-bro cult of disruption, which is not a sustainable attitude.
I agree that the idea seems cool, but the headline is just cringe. A few people poking fun at the media being desperate for clicks won't make the company decide to shelve development on sustainable shipping options.