1994: Whoo hoo! We have unlimited information accessible to the human race!
2004: How can we monetize access to the human race?
2011: OMG when humans can communicate and empathize (AND ORGANIZE) with each other, monetizing them is more difficult.
2016: Let’s leverage themselves against each other and extract whatever we can.
2023: Let’s replace them and memory hole the previous 30 years.