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Plausible Analytics

New independent study on GA4's data accuracy: When consent banners are shown, GA4 fails to capture 55.6% of the traffic. Without banners, 15.8%.

In comparison, our cookie-less analytics capture much more traffic accurately––with or without banners!

orbitmedia.com/blog/inaccurate

Plausible Analytics

65KB vs 0.7KB: Analytics edition

Google Analytics Script:
• ~65 KB compressed, 67.4KB on the network
• Blocked by Safari, Firefox, etc.
• Challenging to setup (If you have a few days)
• Complex features

Plausible Script:
• 0.7 KB compressed, 1.2KB on the network
• Not blocked by Safari, Firefox, etc.
• Easy and quick to setup
• Uncomplicated

One treats your site like a data buffet. The other respects your page speed and user privacy, while providing accurate insights.

65KB vs 0.7KB: Analytics edition

Google Analytics Script:
• ~65 KB compressed, 67.4KB on the network
• Blocked by Safari, Firefox, etc.
• Challenging to setup (If you have a few days)
• Complex features

Plausible Script:
• 0.7 KB compressed, 1.2KB on the network
• Not blocked by Safari, Firefox, etc.
• Easy and quick to setup
• Uncomplicated

Plausible Analytics

GA: you must switch to GA4 as we'll stop tracking stats!

everyone: running away

GA: we'll set up GA4 for your site ourselves in that case!

everyone: running away faster

We’ll soon configure Google Analytics 4 for you

Hello.

Universal Analytics standard properties will stop processing data on July 1,

2023. To maximize historical data and to ensure that Google Analytics 4 (GA4) meets your specific needs, we recommend you make the switch to Google

Analytics 4 now. This will give you the opportunity to customize the setup including using the latest site tag.

For any customer who does not set up a GA4 property with basic settings, starting in March, we will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing website tags.
Nellyaa

@plausible is that why they sent that email lol? I do have an old website floating about that I haven't bothered to update or switch to something better. Guess a lot of people didn't switch to GA4 then 🤣

Alexander The 1st

@plausible GA: "Don't worry - we'll have ChatGPT handle the setup the defaults for us based on your site as the input!"

Everyone: *Gets on a bullet train in a direction away from GA*

HerrHerrmann

@plausible That email was a good reminder for me that I was still using Google Analytics on some hobby project pages. It’s gone now!

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