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datarequests.org

Your phone has a so-called Google advertising ID*, a unique number for your device. Using that, companies follow and record what you do on your phone, even across apps from different companies.

Luckily, you can now disable the advertising ID to make it harder for them to track you. We recommend doing this to everyone. Here's how it works.

*Unless of course, you’re using a google-free , or similar. :)

datarequests.org

1. First, in the Play Store, you have to make sure you have the newest version of the “Google Play Services”, since this is new functionality.
2. Now, go into the settings and tap “Google” and then “Ads”. Tap “Delete advertising ID” and finally confirm with “DELETE ADVERTISING ID”.

That's it. While many apps will still continue to try and track you against your will, you have at least made it a little bit harder for them.

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