A guy just stopped me in the street walking in West London and asked me, “Hey, aren't you that ‘threads guy?’” Made my day.

We’re testing a new creator AI tool called AI Studio – check out this @zuck x @kanekallaway interview to hear more.

https://www.instagram.com/reel/C8uZzh0pvPN/

Threads Update, Fediverse Edition 🔔🧵

We’re introducing the ability for users who turn on fediverse sharing to see and like replies from people on other servers, directly in Threads. We’re also expanding the availability of the fediverse beta experience to more than 100 countries and hope to roll it out everywhere soon.

Excited to announce the Threads API is launching today – you can now use your favorite third-party applications to publish posts, reply to others, see insights and more. Hope this helps businesses and creators manage their Threads presence at scale. As always, open to hearing your feedback and suggestions on how we can improve 🙏🏼

Threads Update 🔔🧵⚾

Live scores has been a hit with NBA fans — and starting today, we’re excited to bring the feature to baseball fans with the launch of live scores for MLB games.

We’ll continue expanding live scores to cover more sports and leagues, but I’d love to hear feedback from the growing Baseball Threads community. Let me know what you think in the replies.

We’re starting to roll out the new threads.net on desktop globally, so you can customize and personalize what you see. We have a lot of great ideas to make this the best website to share ideas, so stay tuned for more and let us know if you have any suggestions 🙏🏼

The ability to mute notifications on your Threads posts is now available to everyone. Quote controls have also fully rolled out, allowing you to remove unwanted reshares of your posts (you can always limit who can quote you when you post).

I’m proud that the team is working on features like these to help keep Threads a positive place and give you more control of your experience. Try these out, and let me know what you think in the replies.

Fediverse update thread 🔔🧵

For those of you who don't know, @Threads is being built on the ActivityPub protocol, which means that it will be interoperable with other apps/servers like Mastodon over time. This week we took a small, but important, step by allowing people in the Fediverse, who don't use Threads or even have an Instagram account, to follow my Threads account as well as a few others. Content is starting to flow from Threads to the Fediverse.

Two important Threads updates 🔔🔔

First, Threads is expanding to more countries across Europe, so people there can follow and join the conversations they care about. We’re starting to roll out in more countries now on the Apple App Store and Google Play Store; www.threads.net is live everywhere now.