Gregory's Server@ZachWeinersmith another scenario is the #AI bot is a proxy for the retailer - invariably they will recommend store brand / private label for optimizations you're recommending.
You've hit on a deeper question though - the tension between commerce as an optimization problem versus a psychological problem. That tension is likely to continue despite efforts to swing the pendulum towards one or the other. You just have to look at the dustbin to find who won between decision science and politics.
@leanlearnlead @ZachWeinersmith Had an app back in 2013 that was supposed to give me the cheapest price in my area, but it always invariably recommended obscure stores, even when the exact same product was available at walmart or my local grocey store. Digging, I found they only showed prices from stores affiliated with them. Still was a pretty good way to make my grocery list though!