@ZachWeinersmith My current dystopian thinking is "SEO on steroids eats the world". The same technology lowers the cost of generating convincing SEO spam to near-zero, making it feasible to create unthinkable amounts in an attempt to influence the concierges' training data. The actual useful data on the internet becomes even harder to find under the piles of SEO grey goo.

Whether it actually works or not is kind of secondary to whether advertisers *think* it works.