Business idea: an all-water cocktail bar. You can choose from Fiji, Voss, Evian, and other premium water brands. Water can be served cold (optionally with snow), room temperature, or steamed. Steamed water enhances the water's flavors. Water is never infused - it's JUST WATER. There is a water tasting club where wealthy British men take turns taking sips of different kinds of water and going "I say!" There are water sommeliers who make a living specialized in tasting water.. but they can only find a job at The Water Bar. Actually, let's give it a French name: Bar à Eau. I think this could work.