@J12t yeah fair point. It's not exactly a mass-market phenomenon. There has been a small uptick of interest in alternative / "indie" web publishing in the last year or so (largely sparked by the goings-on at Twitter) and in my mind, I'm thinking of some of the people who've come out of that thinking "I want a website."

I suspect there are people like that. But not very many who care about it enough to get as bothered about it as I am :)