@stroughtonsmith surely this is part of Meta’s play with Threads?

They lost a big chunk of potential users to TikTok and Snapchat, and of course lots of people have moved from Facebook to Instagram. They’ve seen social media migration patterns, and I bet they’re partly doing this to keep existing users on their apps for longer.

If you can access whatever the fun new thing is from the app you’re already using, you’re not going to leave that app, right?