@RickiTarr MOAR! WE NEED MOAR RANTY RANTS!
Seriously, this is great - unfortunately, I think the take-away from this will some people will start marketing their products differently - instead of "Live like a Neanderthal!" they will now be titled "Live like a *SMART* Neanderthal!"
It's like people following the Paleo diet - supposedly, proponents of the diet *knew* what humans ate over 10,000 years ago.
@Badger_AF RIGHT! It's cult tactics unfortunately.