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Johannes Ernst replied to Johannes

@mike asks "what role does #advertising have in the #fediverse?" on his new #podcast.

I'm surprised quite by the discussion: it came across to me as if they thought advertising of some (perhaps better) kind is not just around the corner but inevitable. They did not discuss alternate funding models, like how the fediverse is funded today (largely by donations), subscription models (like Medium's) or novel coop structures like CoSocial that @evan even co-founded and has his primary account with.

Johannes Ernst replied to Johannes

@mike: what's next around ActivityPub?

@evan: the client-to-server API.

Also: Evan writes an ActivityPub book for O'Reilly, targeted at developers. Out in summer 2024.

Johannes Ernst replied to Johannes

@mike: how should developers think of building social software today?

@evan: lots of ActivityPub resources and libraries in lots of languages available. As developer, you can gradually implement it, no need to do all of it. #ActivityPub is a relatively small specification.

Johannes Ernst replied to Johannes

@mike on his podcast:

relationship building today on the web is really broken. Establishing this relationship and maintaining it on top of an open standard is one of the most exciting things that happened in technology for a long time.

Johannes Ernst replied to Johannes

@evan closes the podcast episode thanking @mike for his enthusiasm and leadership of his organization into the fediverse.

I would agree with that 🙂

Evan Prodromou replied to Johannes

@J12t @mike so, I appreciate the question! I like having the choice of how I pay for my services. I think some people would rather make the tradeoff of not paying directly, but seeing ads. It think if they have a choice to opt in or out of that structure, it's fine. I don't actually think there's a way for us to stop it! My guess is that server choice will make advertisements have to be much more useful and informative. If they're too intrusive, people will bail out.

Johannes Ernst replied to Evan

@evan Yep, that's more the answer I would give, too: the #fediverse is all about choice: which instance to join or whether to self-host, which app to use, which people to connect with and not and who to ban, and a choice of funding/business model for the products and services we use.

@mike

Mike McCue replied to Johannes

@J12t @evan Yes. In order for the fediverse to scale significantly it will have to be subsidized one way or another. There are multiple models to choose from. Smaller services can be 100% non profit. For larger services that provide significant value, some people will want to make donations or pay subscriptions rather than see ads. Others will prefer ads instead of subscriptions as long as the ads are respectful re: privacy and attention. There could also be hybrid models via tokenization.

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