@grabe @dangillmor

“Content and service creators invest time and resources assuming posted ads will bring a return”

This is exactly why a major paradigm shift needs to happen. Content creators need to stop assuming that buying ads is the solution to gaining an audience or selling a product on the internet.

@grabe @dangillmor I see my computer as exactly that: mine. I decide what will run on it and what will not run on it. And what will **not** run on it ever if I can help it is code that explicitly tries to get as much information as possible about my private life for fucking late-stage capitalist rent-seekers to profit from.

If it's just displayed ads, fine. No harm no foul IMO. But if it's running code that rapes my machine for every bit it can find? TO HELL WITH THE FUCKERS.

@grabe @dangillmor Entrepreneurs argue that they deserve big returns because they take big risks. I have zero ethical obligation to make sure those risks succeed. If they can’t make money because I won’t watch their ads, then they should fail, then find another business model. The web was much better before ads.

@grabe @dangillmor adds is one way of income for content creators, another one is a subcription service. If someone doesn't decide for a subcription to share his content, well I think its up to the user to decide how to consume the content either if he decides to have or block adds and both seems to me completly valid and personal choices.

@grabe @dangillmor The most ethical approach, I think, is to block trackers and malware rather than ads. This nudges the ad industry in a better direction.

In uBlock Origin, you can easily do this by disabling "uBlock filters – Ads", as well as all filters under "Ads" and "Multipurpose", but enabling everything under "Privacy" and "Malware protection, security".