@J12t this is exactly what I've been advocating all this time, and I'm happy that it may become a reality.

A lot of people are annoyed with Facebook's immoral data collection practices and aggressive ads. Facebook is now finally giving a choice - either you pay to keep the lights on without ads (and hopefully with minimal data collection practices), or you get the free spyware+adware package.

I'm definitely not the target audience, as I already pay enough to keep the lights on on my Mastodon instance. But at least now people have a choice - that's something that they've been denied so far. If somebody keeps using Facebook without paying the triple 9, then they can't complain about their data and ads practices.