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Francis ☑️

@kenshirriff it would be interesting to learn more details about how the Motorola chips, which you say were more technically advanced, did not win out over Intel. Was it pricing, good luck for Intel, bad luck for Motorola, differences in strategy?

2 comments
Ken Shirriff

@wtfrank Much of Intel's success was due to "Operation Crush", where Intel had a huge marketing campaign to get design wins over Motorola. The "luck" of having the 8088 selected for the IBM PC was also huge.

Francis ☑️

@kenshirriff thanks, I read a bit about that Operation Crush, it seems like a smart organisational & management strategy that managed to motivate the entire organisation to beat Motorola.

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