Bro imagine just being like "hmm... I've got a problem. How about... HTML. Yes, greater-than and less-than symbols. This will probably work. Oh, and as for how people find it... how about URLs? Then just a simple transport layer over TCP... HTTP." What a truly incredible life.

People don't understand that the work being done on protocols today is exactly what was done decades ago, and it DOES have a chance of working.